Pepsi Call-In Day A Big Success! The Company is Spelling Out Their Source as TAP WATER
// July 31st, 2007
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I got an update from ThinkOutsideTheBottle.Org Pepsi-Call In Day was a huge success. Infact, there was a write up in the newspaper about it.
After being subject to months of intensive campaign activity, Pepsi has agreed to provide consumers with more information about the source of the water used for Aquafina. In direct response to a national day of action yesterday, Pepsi agreed to spell out “Public Water Source” on the Aquafina label.
That’s right.. the Aqua Fina water bottle comes from Tap Water and has made billions of dollars off of consumers like you and I.. I feel hoodwinked.
Oh, without further ado, Here’s the update…
We have an important Think Outside the Bottle campaign update! Thousands of you have called and sent messages to Pepsi asking the corporation to reveal the source of the water it uses for Aquafina.
Your actions have made a difference! In response to yesterday’s national day of action, Pepsi has agreed to identify the source of the water it bottles and will add the words “Public Water Source” to its labels. Congratulations, and thank you for putting campaign pressure on Pepsi!
We’re still calling on Pepsi to Move the Mountain from the Aquafina logo (Keep making those calls – click here for a sample script) but this news is an important step toward meeting our Think Outside the Bottle demands. We are following up with Pepsi to find out when and how this change will take place.
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16 Responses to “Pepsi Call-In Day A Big Success! The Company is Spelling Out Their Source as TAP WATER”
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July 31st, 2007 at 6:16 pm
I think the media’s making this into something its not- Aquafina has never claimed to be anything other than purified water- which is what it is- to me the important thing is that where ever the water comes from, it’s properly cleaned and purified. Aquafina goes through a pretty intensive purification process before they bottle it up.
July 31st, 2007 at 7:18 pm
Hey Julie, then why have the logo with mountain on it? Isn’t that a bit misleading? Mountains are symbolic with spring water because most of them come from the mountain. And why not spell out tap water instead of initials?
Even if it goes through intense purification process, the water bottle industry uses advertisement to make the public think that regular tap water is dirty when infact it is safe to drink. Perhaps it needs to be purified a bit but there’s filters for that. I still think it’s a big bogus that even I bought into but water shouldn’t be bottled and sold. It should be for free and out of that billion dollars that are made, how much are given back to countries that do not have safe drinking water? It’s a rip off any way you look at it.
August 1st, 2007 at 8:04 pm
You say water shouldn’t be bottled and sold- but why do you lay the blame with Aquafina, when this is what consumers are demanding? I know that my DC water is technically “safe” however I continue to drink bottled water, because I like knowing it’s been further purified, I like the portability, and I know I’m not alone in this. While I agree that the label could be clearer, I respect Aquafina for being a leader in doing just that. However, do I think they should remove the mountain picture from the label? Not at all. Since when do we judge the ingredients of a product by it’s packaging, rather than reading the label? I wouldn’t have assumed Aquafina comes from a Mountain Spring , anymore than I assume my Keebler cookies come from little elves in an old tree. I expect consumers to be responsible and smart enough to read a label if they’re concerned about the contents of a product they’re considering purchasing.
August 1st, 2007 at 11:24 pm
Hi Julie, Pepsi is not being a leader. They were rather forced after intense campaigning by the people. And yes it’s very convenient to get a water bottle from a convenient store, that’s why millions of people still use it… but there is other options such as stainless steel canteen that you can use to fill it from your own tap water.
Let’s not forget that bottle water is damaging to the environment because all those plastic bottles end up in landfills and also are being littered into the ocean. The water bottle industry is simply not bottling water and selling it to the public but also trying using millions dollars in advertising to make public believe tap water is unsafe to drink. However there’s been a backlash. Many restaurants are now forgoing bottled water and offering tap instead. Bottle waters are banned in San Fran.
This is a green blog and while I respect your opinion. I am letting my readers know that there are other options than drinking bottled water. That’s all.
August 2nd, 2007 at 12:59 am
I might be able to shed some light on the mountain. If I remember correctly, when it was originally bottled (before Pepsi bought the company) in Spa Springs near my home town, it actually did come off the mountain (or at least the hill we called the North Mountain). The logo hasn’t changed, although the owner did. I don’t even know if the original bottling plant is open any more, though.
August 2nd, 2007 at 1:22 am
Hey MrCorey. Thanks for the information. Glad you could shed some light into this matter.
August 3rd, 2007 at 2:23 pm
Yippee! The public still has the power.
August 3rd, 2007 at 8:24 pm
What’s next? Are you going to tell me candy corn isn’t actually corn?
Wait..
What???
August 15th, 2007 at 5:34 am
I agree, that companies should have to put exactly what they put into to what we ingest, we have come to accept that corperations will intentionally mislead us…when this is in fact, unacceptable.
Congradulations to the blogger on her baby.
Also can you place me back on your blogroll, and I will do the same???
Thank you
August 18th, 2007 at 4:52 pm
Great post!
If the economics don’t work, recycling efforts won’t either.
As our little contribution to make this economics of recycling more appealing,http://LivePaths.com blogs about people and companies that make money selling recycled or reused items, provide green services or help us reduce our dependency on non renewable resources.
September 3rd, 2007 at 12:46 am
All bottled waters are not the same. Aquafina’s state-of-the-art HydRO-7 purification system consistently removes substances most other bottled waters leave in. So the only thing you taste in your water…is water. Aquafina. Pure Water. Perfect Taste. Every Time.
AQUAFINA FTW!!!
September 9th, 2007 at 6:46 pm
Hi,
I wrote about the Pepsi Call-In Day too! I’ll admit I was a little surprised, but happy as well.
I like you site; I’ve linked to it.
Simmons
September 26th, 2007 at 7:28 pm
Truth in advertising?
Now theres a novel concept… Imagine instead of a mountain on the bottle, they could have a “fire hydrant” scene?
Maybe even make the bottles in the shape of fire hydrants with the tag line… “when it get’s too hot”!
March 15th, 2008 at 8:59 pm
You can’t help feeling this is one of the biggest cons of all time or a brilliant money making scheme.
even tap water can come from mountains, well here in the UK, our reservoirs are filled from the hills.
But we assume that we pay a premium to have cleaner natural filtered stuff.
well done to the people, I wonder what smaller companies are stil ding this and getting away with it.
March 16th, 2008 at 6:10 pm
Thanks Jolly for the nice post.
May 16th, 2008 at 5:28 pm
[…] in dire need of a water bottle, these would be a much better alternative than something like the bottle water that’s actually tapwater, Aquafina. (I can hear the Pepsi people thundering down on me right about […]